Our story
Whoa! is spearheaded by long-time friends Alistair Albrecht & Patrick Hagenaar, who are using their extensive knowledge and global industry contacts to make sure your music gets in the right hands and played by the DJs and radio shows that really matter.
Over the last 15+ years, Alistair & Patrick have worked at Ministry of Sound and Pacha both behind the scenes as well as resident DJs. Moreover, they have had successful careers as producers and remixers as well as running several independent record labels.
With this extensive experience on both sides of the industry, they know exactly what it takes to promote a record properly; appreciating the multiple hats a label must wear to successfully release a record in the current dance music industry.
Our team
Alistair
Founder
Patrick
Founder
Louise
Operations Manager
Liz
DJ Promotions
Michael
Podcast & Radio Producer
Our mission
We deliver dance tracks to DJs, radio stations, the retail sector, hospitality, playlists, podcasters an reviewers. We cover tastemakers across multiple genres. We get music out there – played, heard and talked about.
We service dance music globally to: worldwide tastemakers, territory tastemakers, specialist radio, international radio, territory radio, holiday radio, international podcasters, media, reviewers, retail, holiday residents, resident DJs and club DJs. Main territories covered are: USA, UK, Europe, Eastern Europe, Australia & New Zealand, Asia and South America.
